Shrewsbury nominated for D&AD pencil
The branding work we did for Shrewsbury with &SMITH last year has won a D&AD award. Shrewsbury is the only branding scheme nominated for a D&AD pencil in its category (just nudging ahead of London 2012′s Olympic branding, no less). Read all about Shrewsbury here – then go there.
Who wrote it? I did.
We’ve noticed something. Behind a lot of brands with good writing, there’s a founder who penned the words themselves. Someone who had a clear idea of what they wanted to do, knew who they wanted to be and how they wanted to sound. It goes to show that good writing and clear thinking are one [...]
Writing for social media:
our theory to add to the theories.
‘How should our brand write for Facebook, Twitter and [insert the next big thing here]?’ That’s a question nervous brand managers ask us a lot at the moment. To their slight dismay, we don’t hand over a template, a guideline or a guaranteed-to-get-you-more-retweets-than-that-photo-of-Barack-and-Michelle trade secret. Because social media is different to other writing. You’re talking [...]
No, it won’t do. Ten signs a copywriter is on autopilot.
It’s easy to blame bad writing on cautious clients or the scars of two-thousand-and-one track changes. But much of the blame has to lie with copywriters themselves. Too many of them have knocked out sloppy words for far too long. We want it to stop. So we’ve written, not rules exactly, but provocations. What if [...]
It’s the little things. Our words for Carluccio’s.
Butter, not margarine. Figs straight from the field, dried in the sunshine and filled by hand one at a time. A cake that takes 36 hours to make. ‘Snowflake’ meringues, wrapped in wax paper, by hand. The yeast master who look after the natural yeast, 365 days a year, when everyone else goes home… So [...]
Nice To Meet You, Nice To Meet You.
We’re talking at Nice to Meet You at Dalston Roof Park on the 12th of September, along with Marion Deuchars. We went to Nice To Meet You in June. It’s a good night. For £30 you get a gig, some dinner, some talks from people (Ben Hammersley was at the one we went to) and [...]
How do you brand a town?
Here’s the brand we created for Shrewsbury with design agency & Smith. The Original One-Off: a brand that showcases all the one-offs in Shrewsbury, a one-of-a-kind town that can’t be copied.
No, I don’t want to see your brand dodecahedron.
Brand strategy has puffed itself up to be so important it’s put on a pedestal, and it’s high time we knocked it off. Let’s drop the diagrams and faux-strategy once and for all, says Rob in Design Week. We’ve all been there. Brand presentations that take about three-and-a-half days to go through. The first part [...]
Molton Brown via We All Need Words.
Exotic ingredients from all over the world but made in London… we’ve summed up Molton Brown’s brand for them: