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By We All Need Words on May 9, 2012
Oh dear. Diageo have got themselves in a bit of bother with small brewers BrewDog. You only need to look at Diageo’s apology to see how they got into trouble in the first place (and why BrewDog deserve to win more awards than them).
Posted in Tone of voice, Writing | Tagged Apologies, BrewDog, Dealing with bad press, Diageo, How to say sorry, PR, Press releases, Saying sorry
By We All Need Words on May 1, 2012
As of today the contents of my fridge have changed. Bye-bye big name labels and uniform vegetables. Hello real food delivered from local shops by Hubbub. If you haven’t come across them already, Hubbub is roughly what you get when you cross the good bits of buying local with the convenience of ordering from Ocado. [...]
Posted in Strategy, What we like, What's different about you | Tagged brand slop, brand strategy, Costa, Hubbub, Ocado, Starbucks, Strategy, Tesco
By We All Need Words on April 25, 2012
What is tone of voice? And does it really matter? We can show you. All we need is some butter and a Jedi Master.
Posted in Tone of voice | Tagged advertising, brand, brand tone of voice, copywriting, Lurpak, marketing, Tone of voice, tone of voice communication, tone of voice examples, Vodafone, waffle, Writing, writing examples, Yoda
By We All Need Words on April 10, 2012
When we hear the words ‘stakeholders’, ‘engagement’ or ‘buy-in’ at the start of a project our hearts sink. On paper it makes perfect sense to make sure the people who should be involved have their say. But in practice, the process often takes over at the expense of any good ideas.
Posted in How To..., Strategy | Tagged branding, buy-in, buy-in workshop, consultation, employee engagement, engagement, engagement strategy, Jonah Lehrer, marketing, Naming, public engagement strategy, stakeholder engagement strategy, stakeholder workshop, Susan Cain
By We All Need Words on March 25, 2012
Ad man Rory Sutherland gave a sermon this morning at The School of Life about influence. And we guest wrote the parish newsletter to go with it.
Posted in Showing off
By We All Need Words on March 12, 2012
Here’s Rob talking about stopping brand slop in Selfridges at an event set up by It’s Nice That. We were tickled that the soundbite flying around afterwards on Twitter was: ‘If you feel like a berk saying it you shouldn’t write it down. – Rob Mitchell’. We’re determined to bring the word berk back into [...]
Posted in Showing off | Tagged brand language, brand slop, branding, brands, waffle
By We All Need Words on March 1, 2012
Once upon a time stories weren’t called ‘narratives’ and we didn’t need a process, archetypes or rules to help us tell them. And most authors of books, plays, films and the like (ie real stories) didn’t use them either. So why have so many agencies started banging on about the power of storytelling all of [...]
Posted in Strategy | Tagged archetypes, brand slop, branding, engagement, marketing, narratives, stories, story development, storytelling, strategic storytelling, waffle, words
By We All Need Words on January 9, 2012
Spot the difference between these two boxes of Teapigs tea.
Posted in Naming | Tagged brand naming, brand slop, branding, food writing, marketing, Molton Brown, Names, Naming, Naming strategy, Naming system, Teapigs
By We All Need Words on December 9, 2011
Every year the Plain English Campaign gives out gobbledegook awards to the worst examples of incomprehensible writing at work. But most writing problems in an organisation can’t be solved with a Plain English crystal mark.
Posted in Strategy, Writing | Tagged Apple, big idea, brand, brand essence, brand idea, brand slop, brand values, brands, crystal mark, gobbledegook awards, HR, Human Resources, Jim Collins, MBA, Peter Drucker, plain english, Plain English Campaign, Plain English Day, Steve Jobs, Strategy
By We All Need Words on November 18, 2011
Hello Richard, A lot of newspapers this morning are talking about how you’ve bought Northern Rock for a bargain price at the expense of us taxpayers. We’ll grumble to the chancellor about that. But seeing as you (and some private equity suits) have bought it, we hope some good will come of it. Richard, this [...]
Posted in Strategy, What's different about you | Tagged banking, banks, brand values, branding, brands, marketing, Northern Rock, Richard Branson, Strategy, Virgin Money
