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Would you ask a baker to fix your boiler?
Here’s a true story. Big Client asks Agency A to pitch for a tone of voice project. “Yes yes!” They cry. Except they don’t do tone of voice.
And the winner is…
… have a look around our new hall of fame. There are two wings: 1. One for brands that we think have a good tone of voice and stick to it. 2. One filled with good wordy ideas. Come back, we’ll keep adding to them. To see who makes the cut, just go to the [...]
What’s it all about?
‘We’ve got a brand key and a reason to believe but people still don’t get it.’ This client wasn’t talking about philosophy. She was talking about how to brand a range of biscuits. She had a ‘brand key’ which everyone had signed off, but no-one knew how to use it.