By We All Need Words on January 9, 2012
Spot the difference between these two boxes of Teapigs tea.
Posted in Naming | Tagged brand naming, brand slop, branding, food writing, marketing, Molton Brown, Names, Naming, Naming strategy, Naming system, Teapigs
By We All Need Words on February 24, 2011
We think we’ve uncovered a global conspiracy to make all straplines sound the same. American Express’ strapline used to be ‘Don’t Leave Home Without It’ and now it’s ‘Realise Your Potential’. They had a memorable line and now they could be anyone. If they swapped their line with Microsoft’s ‘Your potential. Our passion’ we bet [...]
Posted in Straplines | Tagged advertising, branding, brands, cliches, end lines, food writing, Leon, pay off, straplines, taglines, words, Writing, writing examples
By We All Need Words on May 3, 2010
How to work out what kind of name you want (and why that’s the most important bit). How to come up with the right name. How to get it through the trademark checks. Naming should be really simple. It hardly ever is.
Posted in How To..., Naming | Tagged Brand Names, brand naming, brand naming agency, brand naming services, brand naming tool, Names, Naming, Naming strategy, Naming system, Trademark, Trademark checks
