Browse: Home / Tone of voice
By We All Need Words on May 9, 2012
Oh dear. Diageo have got themselves in a bit of bother with small brewers BrewDog. You only need to look at Diageo’s apology to see how they got into trouble in the first place (and why BrewDog deserve to win more awards than them).
Posted in Tone of voice, Writing | Tagged Apologies, BrewDog, Dealing with bad press, Diageo, How to say sorry, PR, Press releases, Saying sorry
By We All Need Words on April 25, 2012
What is tone of voice? And does it really matter? We can show you. All we need is some butter and a Jedi Master.
Posted in Tone of voice | Tagged advertising, brand, brand tone of voice, copywriting, Lurpak, marketing, Tone of voice, tone of voice communication, tone of voice examples, Vodafone, waffle, Writing, writing examples, Yoda
By We All Need Words on July 21, 2011
‘Proud to be part of local life’ – that’s KC’s slogan. They’re a phone and broadband company in East Yorkshire. We’ve been helping them make these seven words into more than a line, so they can show how proud they really are to be a local company (without having to say it all the time).
Posted in Showing off, Tone of voice | Tagged brand language, branding, brands, copywriting, KC, Plusnet, Tone of voice, tone of voice examples, tone of voice guidelines, verbal identity, Writing, writing examples, Yorkshire
By We All Need Words on May 24, 2011
DEAR VALENTINE, THIS IS TO TELL YOU ARE MY FRIEND AS WELL AS MY VALENTINE. AND THAT I INTEND TO WRITE YOU YOU LOTS OF LETTERS… (From the Olivetti Valentine user manual.)
Posted in Tone of voice, What we like | Tagged brand language, branding, brands, copywriting, Ettore Sottsass, marketing, Olivetti Valentine, Tone of voice, tone of voice examples, typewriter, writing examples
By We All Need Words on April 18, 2011
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
Posted in Tone of voice | Tagged brand language, branding, brands, copywriting training, marketing, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on January 13, 2011
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
Posted in Showing off, Tone of voice | Tagged brand, brand language, branding, brands, copywriting, food writing, Living Lab, marketing, PizzaExpress, PizzaExpress Richmond, Tone of voice, tone of voice examples
By We All Need Words on January 6, 2011
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Posted in Showing off, Tone of voice | Tagged brand, branding, brands, copywriting, marketing, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on December 9, 2010
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Posted in Tone of voice | Tagged brand, brand tone of voice, branding, brands, guidelines, identity, plain english, Tone of voice, tone of voice communication, tone of voice examples, tone of voice guidelines, verbal identity, visual identity, words
By We All Need Words on September 7, 2010
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
Posted in Tone of voice | Tagged branding, brands, copywriting, Hoardings, marketing, Pizza Express, PizzaExpress, Richmond, Tone of voice, tone of voice examples, Windows, words, writing examples
By We All Need Words on August 3, 2010
theres nuthin worse than a brand trying 2 get down with da kids. & its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr. so when we came across an email the other day with da subject ‘Gr8 News‘ we thought [...]
Posted in Tone of voice | Tagged banks, branding, email, text speak, textspeak, Tone of voice, Writing
