Tone of voice
KC: local words for local people
‘Proud to be part of local life’ – that’s KC’s slogan. They’re a phone and broadband company in East Yorkshire. We’ve been helping them make these seven words into more than a line, so they can show how proud they really are to be a local company (without having to say it all the time).
Meet our new recruit
DEAR VALENTINE, THIS IS TO TELL YOU ARE MY FRIEND AS WELL AS MY VALENTINE. AND THAT I INTEND TO WRITE YOU YOU LOTS OF LETTERS… (From the Olivetti Valentine user manual.)
On the Underground. On the Subway.
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
What we did for PizzaExpress
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Tone of what?
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
WTF?
theres nuthin worse than a brand trying 2 get down with da kids. & its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr. so when we came across an email the other day with da subject ‘Gr8 News‘ we thought [...]
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
