Tone of voice
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
Cooking up a tone of voice (and a side of tips)
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it?
What we think Toyota should’ve written
Toyota GB wrote a letter to customers in today’s newspapers. Here’s our rewrite.
How to find your tone of voice
How to make your words work just as hard as your identity.
How to come up with a tone that doesn’t sound like everyone else.
How to make sure everyone can use it.