Writing
Jargon isn’t the problem and ‘Plain English’ isn’t the answer.
Every year the Plain English Campaign gives out gobbledegook awards to the worst examples of incomprehensible writing at work. But most writing problems in an organisation can’t be solved with a Plain English crystal mark.
Words so good they should be in a museum
Why do words in galleries and museums have to be so boring? Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise. If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as [...]
Writing for websites: the thing most websites get wrong
There’s already lots of advice on the web about writing for search engine optimisation (SEO). How the right keywords in the right places will help your website get further up search engine results, that sort of thing. But that’s only half the story – because sometimes words get in the way. It can be better [...]
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
