Sales are down. Research shows you’re squeezed on all sides. It’s getting harder to pigeonhole your customers into a neat ABC1234 PowerPoint. Meanwhile, brighter, smaller, more nimble companies are snapping at your heels and stealing your thunder.
So what do you do? Outwit your competitors and start developing newer, shinier products?
Or do you edit?
We loved Edited... a hand picked selection of pieces by Topshop's Head of Design in Oxford Street, this summer...
...And now this. The Top Man General Store is a curated collection of Topman clothes in Shoreditch.
The moral of the story? New, new, new isn’t always the answer. Sometimes the best way to grow is to get smaller.
We are becoming less willing to pay for more information.
More willing to pay for somebody to provide context to that information.
Love you guys.