Apple
Jargon isn’t the problem and ‘Plain English’ isn’t the answer.
Every year the Plain English Campaign gives out gobbledegook awards to the worst examples of incomprehensible writing at work. But most writing problems in an organisation can’t be solved with a Plain English crystal mark.
Oh no, not another theory about Apple
Brands and agencies endlessly bang on about Apple’s brand in meetings. It’s boring. We think it’s time to to close the MacBook once and for all.