brand language
Writing for social media:
our theory to add to the theories.
‘How should our brand write for Facebook, Twitter and [insert the next big thing here]?’ That’s a question nervous brand managers ask us a lot at the moment. To their slight dismay, we don’t hand over a template, a guideline or a guaranteed-to-get-you-more-retweets-than-that-photo-of-Barack-and-Michelle trade secret. Because social media is different to other writing. You’re talking [...]
The day we went to Selfridges.
To speak not to shop.
Here’s Rob talking about stopping brand slop in Selfridges at an event set up by It’s Nice That. We were tickled that the soundbite flying around afterwards on Twitter was: ‘If you feel like a berk saying it you shouldn’t write it down. – Rob Mitchell’. We’re determined to bring the word berk back into [...]
KC: local words for local people
‘Proud to be part of local life’ – that’s KC’s slogan. They’re a phone and broadband company in East Yorkshire. We’ve been helping them make these seven words into more than a line, so they can show how proud they really are to be a local company (without having to say it all the time).
Meet our new recruit
DEAR VALENTINE, THIS IS TO TELL YOU ARE MY FRIEND AS WELL AS MY VALENTINE. AND THAT I INTEND TO WRITE YOU YOU LOTS OF LETTERS… (From the Olivetti Valentine user manual.)
On the Underground. On the Subway.
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
What we did for PizzaExpress
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
How to find your tone of voice
How to make your words work just as hard as your identity.
How to come up with a tone that doesn’t sound like everyone else.
How to make sure everyone can use it.