By We All Need Words on May 1, 2012
As of today the contents of my fridge have changed. Bye-bye big name labels and uniform vegetables. Hello real food delivered from local shops by Hubbub. If you haven’t come across them already, Hubbub is roughly what you get when you cross the good bits of buying local with the convenience of ordering from Ocado. [...]
Posted in Strategy, What we like, What's different about you | Tagged brand slop, brand strategy, Costa, Hubbub, Ocado, Starbucks, Strategy, Tesco
By We All Need Words on March 12, 2012
Here’s Rob talking about stopping brand slop in Selfridges at an event set up by It’s Nice That. We were tickled that the soundbite flying around afterwards on Twitter was: ‘If you feel like a berk saying it you shouldn’t write it down. – Rob Mitchell’. We’re determined to bring the word berk back into [...]
Posted in Showing off | Tagged brand language, brand slop, branding, brands, waffle
By We All Need Words on March 1, 2012
Once upon a time stories weren’t called ‘narratives’ and we didn’t need a process, archetypes or rules to help us tell them. And most authors of books, plays, films and the like (ie real stories) didn’t use them either. So why have so many agencies started banging on about the power of storytelling all of [...]
Posted in Strategy | Tagged archetypes, brand slop, branding, engagement, marketing, narratives, stories, story development, storytelling, strategic storytelling, waffle, words
By We All Need Words on January 9, 2012
Spot the difference between these two boxes of Teapigs tea.
Posted in Naming | Tagged brand naming, brand slop, branding, food writing, marketing, Molton Brown, Names, Naming, Naming strategy, Naming system, Teapigs
By We All Need Words on December 9, 2011
Every year the Plain English Campaign gives out gobbledegook awards to the worst examples of incomprehensible writing at work. But most writing problems in an organisation can’t be solved with a Plain English crystal mark.
Posted in Strategy, Writing | Tagged Apple, big idea, brand, brand essence, brand idea, brand slop, brand values, brands, crystal mark, gobbledegook awards, HR, Human Resources, Jim Collins, MBA, Peter Drucker, plain english, Plain English Campaign, Plain English Day, Steve Jobs, Strategy
By We All Need Words on April 12, 2010
Posted in Strategy, What's different about you | Tagged brand diagrams, brand essence, brand promise, brand slop, brand strategy, brand values, brand wheel, branding, communcation, insights, marketing, reason to believe, Strategy
