brand strategy
How do you brand a town?
Here’s the brand we created for Shrewsbury with design agency & Smith. The Original One-Off: a brand that showcases all the one-offs in Shrewsbury, a one-of-a-kind town that can’t be copied.
No, I don’t want to see your brand dodecahedron.
Brand strategy has puffed itself up to be so important it’s put on a pedestal, and it’s high time we knocked it off. Let’s drop the diagrams and faux-strategy once and for all, says Rob in Design Week. We’ve all been there. Brand presentations that take about three-and-a-half days to go through. The first part [...]
When small independents learn big companies’ tricks
As of today the contents of my fridge have changed. Bye-bye big name labels and uniform vegetables. Hello real food delivered from local shops by Hubbub. If you haven’t come across them already, Hubbub is roughly what you get when you cross the good bits of buying local with the convenience of ordering from Ocado. [...]
