branding
Just don’t do it
We think we’ve uncovered a global conspiracy to make all straplines sound the same. American Express’ strapline used to be ‘Don’t Leave Home Without It’ and now it’s ‘Realise Your Potential’. They had a memorable line and now they could be anyone. If they swapped their line with Microsoft’s ‘Your potential. Our passion’ we bet [...]
Minibar for the Mind
An overpriced packet of peanuts, a 50ml bottle of Smirnoff and a titchy can of Sprite? Not in our hotel minibar.
What we did for PizzaExpress
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Tone of what?
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Ah, now we get it.
Take a brand, an ‘insight’, some half-baked positioning and a crowbar. Put them together and what happens? This…
Billy Bookcase
What’s on our reading list? We’ve been asked this a few times and we’ve been a bit flummoxed. We haven’t actually come across that many books about what we do. Copywriting or business writing books are usually too narrow (writing helps with our day job, but it’s not all we do). And the branding ones [...]
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
WTF?
theres nuthin worse than a brand trying 2 get down with da kids. & its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr. so when we came across an email the other day with da subject ‘Gr8 News‘ we thought [...]
NatWest has commitment issues
We will aim to. It’s the number one cop-out favoured by over-cautious lawyers, scaredy cat copywriters, and commitment-phobic executives the world over. So it’s a bit surprising to see it’s got a starring role in NatWest’s latest campaign – ahem – Our commitment to becoming Britain’s most Helpful Bank.