brands
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Tone of what?
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Ah, now we get it.
Take a brand, an ‘insight’, some half-baked positioning and a crowbar. Put them together and what happens? This…
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
Oh no, not another theory about Apple
Brands and agencies endlessly bang on about Apple’s brand in meetings. It’s boring. We think it’s time to to close the MacBook once and for all.
And the winner is…
… have a look around our new hall of fame. There are two wings: 1. One for brands that we think have a good tone of voice and stick to it. 2. One filled with good wordy ideas. Come back, we’ll keep adding to them. To see who makes the cut, just go to the [...]
Ten branding clichés
‘I know everyone says this but…’ Here are ten things we’ve heard brands say umpteen times. (And a bit of advice at the end to help to you say something that’ll make people sit up and listen.)
How to say what’s different about you
How to find what makes you different. How to explain it so that everyone gets it. And remembers it. How to do this without all the usual branding bluff. This is what brand consultancies call your ‘brand essence’ or ‘big idea’. Whatever you call it, we’ve explained the steps to writing down why you’re different [...]