copywriting
Tone of voice. No tone of voice.
What is tone of voice? And does it really matter? We can show you. All we need is some butter and a Jedi Master.
KC: local words for local people
‘Proud to be part of local life’ – that’s KC’s slogan. They’re a phone and broadband company in East Yorkshire. We’ve been helping them make these seven words into more than a line, so they can show how proud they really are to be a local company (without having to say it all the time).
Innocent’s answer to tummy rumbles
We’ve written a guide to nicking stuff and leaving notes for innocent’s new recipe book. Written Ranted in our finest passive aggressive.
Meet our new recruit
DEAR VALENTINE, THIS IS TO TELL YOU ARE MY FRIEND AS WELL AS MY VALENTINE. AND THAT I INTEND TO WRITE YOU YOU LOTS OF LETTERS… (From the Olivetti Valentine user manual.)
Concrete jungle where dreams are made of
I spy with my New York eye lots of little wordy details. Snaps from our trip to the big apple.
What we did for PizzaExpress
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Ah, now we get it.
Take a brand, an ‘insight’, some half-baked positioning and a crowbar. Put them together and what happens? This…
Billy Bookcase
What’s on our reading list? We’ve been asked this a few times and we’ve been a bit flummoxed. We haven’t actually come across that many books about what we do. Copywriting or business writing books are usually too narrow (writing helps with our day job, but it’s not all we do). And the branding ones [...]