Diageo
Apologise unreservedly seems to be the hardest word(s).
By We All Need Words on May 9, 2012
Oh dear. Diageo have got themselves in a bit of bother with small brewers BrewDog. You only need to look at Diageo’s apology to see how they got into trouble in the first place (and why BrewDog deserve to win more awards than them).
Posted in Tone of voice, Writing | Tagged Apologies, BrewDog, Dealing with bad press, Diageo, How to say sorry, PR, Press releases, Saying sorry