By We All Need Words on April 10, 2012
When we hear the words ‘stakeholders’, ‘engagement’ or ‘buy-in’ at the start of a project our hearts sink. On paper it makes perfect sense to make sure the people who should be involved have their say. But in practice, the process often takes over at the expense of any good ideas.
Posted in How To..., Strategy | Tagged branding, buy-in, buy-in workshop, consultation, employee engagement, engagement, engagement strategy, Jonah Lehrer, marketing, Naming, public engagement strategy, stakeholder engagement strategy, stakeholder workshop, Susan Cain
By We All Need Words on March 1, 2012
Once upon a time stories weren’t called ‘narratives’ and we didn’t need a process, archetypes or rules to help us tell them. And most authors of books, plays, films and the like (ie real stories) didn’t use them either. So why have so many agencies started banging on about the power of storytelling all of [...]
Posted in Strategy | Tagged archetypes, brand slop, branding, engagement, marketing, narratives, stories, story development, storytelling, strategic storytelling, waffle, words
