By We All Need Words on January 9, 2012
Spot the difference between these two boxes of Teapigs tea.
Posted in Naming | Tagged brand naming, brand slop, branding, food writing, marketing, Molton Brown, Names, Naming, Naming strategy, Naming system, Teapigs
By We All Need Words on June 9, 2011
We’ve written a guide to nicking stuff and leaving notes for innocent’s new recipe book. Written Ranted in our finest passive aggressive.
Posted in Showing off | Tagged copywriting, food writing, innocent, innocent drinks, innocent recipe book, innocent smoothies, innocent tone of voice, Tone of voice, words, Writing, writing examples
By We All Need Words on February 24, 2011
We think we’ve uncovered a global conspiracy to make all straplines sound the same. American Express’ strapline used to be ‘Don’t Leave Home Without It’ and now it’s ‘Realise Your Potential’. They had a memorable line and now they could be anyone. If they swapped their line with Microsoft’s ‘Your potential. Our passion’ we bet [...]
Posted in Straplines | Tagged advertising, branding, brands, cliches, end lines, food writing, Leon, pay off, straplines, taglines, words, Writing, writing examples
By We All Need Words on January 26, 2011
An overpriced packet of peanuts, a 50ml bottle of Smirnoff and a titchy can of Sprite? Not in our hotel minibar.
Posted in Showing off | Tagged boutique hotels, branding, copywriting training, food writing, hotel branding, hotels, marketing, Morgans, The School of Life, tone of voice examples, travel, words, Writing, writing examples
By We All Need Words on January 13, 2011
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
Posted in Showing off, Tone of voice | Tagged brand, brand language, branding, brands, copywriting, food writing, Living Lab, marketing, PizzaExpress, PizzaExpress Richmond, Tone of voice, tone of voice examples
By We All Need Words on February 8, 2010
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it?
Posted in Tone of voice | Tagged branding, food writing, Jamie Oliver, Tone of voice, tone of voice examples, verbal identity, Writing, writing examples
