By We All Need Words on December 9, 2010
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Posted in Tone of voice | Tagged brand, brand tone of voice, branding, brands, guidelines, identity, plain english, Tone of voice, tone of voice communication, tone of voice examples, tone of voice guidelines, verbal identity, visual identity, words
By We All Need Words on January 10, 2010
How to make your words work just as hard as your identity.
How to come up with a tone that doesn’t sound like everyone else.
How to make sure everyone can use it.
Posted in How To..., Tone of voice | Tagged brand language, guidelines, Tone of voice, tone of voice examples, tone of voice guidelines, verbal identity, Writing
