By We All Need Words on April 25, 2012
What is tone of voice? And does it really matter? We can show you. All we need is some butter and a Jedi Master.
Posted in Tone of voice | Tagged advertising, brand, brand tone of voice, copywriting, Lurpak, marketing, Tone of voice, tone of voice communication, tone of voice examples, Vodafone, waffle, Writing, writing examples, Yoda
By We All Need Words on April 10, 2012
When we hear the words ‘stakeholders’, ‘engagement’ or ‘buy-in’ at the start of a project our hearts sink. On paper it makes perfect sense to make sure the people who should be involved have their say. But in practice, the process often takes over at the expense of any good ideas.
Posted in How To..., Strategy | Tagged branding, buy-in, buy-in workshop, consultation, employee engagement, engagement, engagement strategy, Jonah Lehrer, marketing, Naming, public engagement strategy, stakeholder engagement strategy, stakeholder workshop, Susan Cain
By We All Need Words on March 1, 2012
Once upon a time stories weren’t called ‘narratives’ and we didn’t need a process, archetypes or rules to help us tell them. And most authors of books, plays, films and the like (ie real stories) didn’t use them either. So why have so many agencies started banging on about the power of storytelling all of [...]
Posted in Strategy | Tagged archetypes, brand slop, branding, engagement, marketing, narratives, stories, story development, storytelling, strategic storytelling, waffle, words
By We All Need Words on January 9, 2012
Spot the difference between these two boxes of Teapigs tea.
Posted in Naming | Tagged brand naming, brand slop, branding, food writing, marketing, Molton Brown, Names, Naming, Naming strategy, Naming system, Teapigs
By We All Need Words on November 18, 2011
Hello Richard, A lot of newspapers this morning are talking about how you’ve bought Northern Rock for a bargain price at the expense of us taxpayers. We’ll grumble to the chancellor about that. But seeing as you (and some private equity suits) have bought it, we hope some good will come of it. Richard, this [...]
Posted in Strategy, What's different about you | Tagged banking, banks, brand values, branding, brands, marketing, Northern Rock, Richard Branson, Strategy, Virgin Money
By We All Need Words on May 24, 2011
DEAR VALENTINE, THIS IS TO TELL YOU ARE MY FRIEND AS WELL AS MY VALENTINE. AND THAT I INTEND TO WRITE YOU YOU LOTS OF LETTERS… (From the Olivetti Valentine user manual.)
Posted in Tone of voice, What we like | Tagged brand language, branding, brands, copywriting, Ettore Sottsass, marketing, Olivetti Valentine, Tone of voice, tone of voice examples, typewriter, writing examples
By We All Need Words on April 18, 2011
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
Posted in Tone of voice | Tagged brand language, branding, brands, copywriting training, marketing, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on March 31, 2011
I spy with my New York eye lots of little wordy details. Snaps from our trip to the big apple.
Posted in What we like | Tagged copywriting, marketing, New York, NYC, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on January 26, 2011
An overpriced packet of peanuts, a 50ml bottle of Smirnoff and a titchy can of Sprite? Not in our hotel minibar.
Posted in Showing off | Tagged boutique hotels, branding, copywriting training, food writing, hotel branding, hotels, marketing, Morgans, The School of Life, tone of voice examples, travel, words, Writing, writing examples
By We All Need Words on January 13, 2011
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
Posted in Showing off, Tone of voice | Tagged brand, brand language, branding, brands, copywriting, food writing, Living Lab, marketing, PizzaExpress, PizzaExpress Richmond, Tone of voice, tone of voice examples
