marketing
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Ah, now we get it.
Take a brand, an ‘insight’, some half-baked positioning and a crowbar. Put them together and what happens? This…
Billy Bookcase
What’s on our reading list? We’ve been asked this a few times and we’ve been a bit flummoxed. We haven’t actually come across that many books about what we do. Copywriting or business writing books are usually too narrow (writing helps with our day job, but it’s not all we do). And the branding ones [...]
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
How to write a strategy
How to get to the point. How to structure your ideas clearly. How to involve the right people (without letting any of them mess it up). This isn’t a guide to doing a SWOT analysis or the McKinsey way. This is the bit they forgot to cover on the MBA course. How to write a [...]