By We All Need Words on January 28, 2013
We’ve noticed something. Behind a lot of brands with good writing, there’s a founder who penned the words themselves. Someone who had a clear idea of what they wanted to do, knew who they wanted to be and how they wanted to sound. It goes to show that good writing and clear thinking are one [...]
Posted in Tone of voice, What's different about you | Tagged brand idea, brand tone of voice, Dishoom, Tone of voice, tone of voice communication, tone of voice examples, verbal identity, Writing, writing examples
By We All Need Words on April 25, 2012
What is tone of voice? And does it really matter? We can show you. All we need is some butter and a Jedi Master.
Posted in Tone of voice | Tagged advertising, brand, brand tone of voice, copywriting, Lurpak, marketing, Tone of voice, tone of voice communication, tone of voice examples, Vodafone, waffle, Writing, writing examples, Yoda
By We All Need Words on December 9, 2010
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Posted in Tone of voice | Tagged brand, brand tone of voice, branding, brands, guidelines, identity, plain english, Tone of voice, tone of voice communication, tone of voice examples, tone of voice guidelines, verbal identity, visual identity, words
