tone of voice examples
KC: local words for local people
‘Proud to be part of local life’ – that’s KC’s slogan. They’re a phone and broadband company in East Yorkshire. We’ve been helping them make these seven words into more than a line, so they can show how proud they really are to be a local company (without having to say it all the time).
Meet our new recruit
DEAR VALENTINE, THIS IS TO TELL YOU ARE MY FRIEND AS WELL AS MY VALENTINE. AND THAT I INTEND TO WRITE YOU YOU LOTS OF LETTERS… (From the Olivetti Valentine user manual.)
On the Underground. On the Subway.
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
Concrete jungle where dreams are made of
I spy with my New York eye lots of little wordy details. Snaps from our trip to the big apple.
Minibar for the Mind
An overpriced packet of peanuts, a 50ml bottle of Smirnoff and a titchy can of Sprite? Not in our hotel minibar.
What we did for PizzaExpress
In October we wrote the words for PizzaExpress’s ‘restaurant of the future’ in Richmond. And now the words are appearing in restaurants all over the place. Here’s what’s coming your way…
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Tone of what?
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
Words so good they should be in a museum
Why do words in galleries and museums have to be so boring? Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise. If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as [...]
