tone of voice examples
Words so good they should be in a museum
Why do words in galleries and museums have to be so boring? Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise. If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as [...]
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
And the winner is…
… have a look around our new hall of fame. There are two wings: 1. One for brands that we think have a good tone of voice and stick to it. 2. One filled with good wordy ideas. Come back, we’ll keep adding to them. To see who makes the cut, just go to the [...]
Cooking up a tone of voice (and a side of tips)
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it?
How to find your tone of voice
How to make your words work just as hard as your identity.
How to come up with a tone that doesn’t sound like everyone else.
How to make sure everyone can use it.