Tone of voice
WTF?
theres nuthin worse than a brand trying 2 get down with da kids. & its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr. so when we came across an email the other day with da subject ‘Gr8 News‘ we thought [...]
Words so good they should be in a museum
Why do words in galleries and museums have to be so boring? Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise. If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as [...]
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
Would you ask a baker to fix your boiler?
Here’s a true story. Big Client asks Agency A to pitch for a tone of voice project. “Yes yes!” They cry. Except they don’t do tone of voice.
Cooking up a tone of voice (and a side of tips)
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it?
What we think Toyota should’ve written
Toyota GB wrote a letter to customers in today’s newspapers. Here’s our rewrite.
How to find your tone of voice
How to make your words work just as hard as your identity.
How to come up with a tone that doesn’t sound like everyone else.
How to make sure everyone can use it.