By We All Need Words on November 19, 2012
‘How should our brand write for Facebook, Twitter and [insert the next big thing here]?’ That’s a question nervous brand managers ask us a lot at the moment. To their slight dismay, we don’t hand over a template, a guideline or a guaranteed-to-get-you-more-retweets-than-that-photo-of-Barack-and-Michelle trade secret. Because social media is different to other writing. You’re talking [...]
Posted in How To..., Social media, Writing | Tagged brand language, brand tone of voice, branding, copywriting, Facebook, Gap, O2, Social media strategy, Tone of voice, tone of voice examples, tone of voice guidelines, Training, Twitter, Waterstones Oxford Street, words, Writing, writing examples
By We All Need Words on March 1, 2012
Once upon a time stories weren’t called ‘narratives’ and we didn’t need a process, archetypes or rules to help us tell them. And most authors of books, plays, films and the like (ie real stories) didn’t use them either. So why have so many agencies started banging on about the power of storytelling all of [...]
Posted in Strategy | Tagged archetypes, brand slop, branding, engagement, marketing, narratives, stories, story development, storytelling, strategic storytelling, waffle, words
By We All Need Words on June 9, 2011
We’ve written a guide to nicking stuff and leaving notes for innocent’s new recipe book. Written Ranted in our finest passive aggressive.
Posted in Showing off | Tagged copywriting, food writing, innocent, innocent drinks, innocent recipe book, innocent smoothies, innocent tone of voice, Tone of voice, words, Writing, writing examples
By We All Need Words on April 18, 2011
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
Posted in Tone of voice | Tagged brand language, branding, brands, copywriting training, marketing, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on March 31, 2011
I spy with my New York eye lots of little wordy details. Snaps from our trip to the big apple.
Posted in What we like | Tagged copywriting, marketing, New York, NYC, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on February 24, 2011
We think we’ve uncovered a global conspiracy to make all straplines sound the same. American Express’ strapline used to be ‘Don’t Leave Home Without It’ and now it’s ‘Realise Your Potential’. They had a memorable line and now they could be anyone. If they swapped their line with Microsoft’s ‘Your potential. Our passion’ we bet [...]
Posted in Straplines | Tagged advertising, branding, brands, cliches, end lines, food writing, Leon, pay off, straplines, taglines, words, Writing, writing examples
By We All Need Words on February 14, 2011
The Big Society isn’t an idea, it’s a bunch of thoughts lumped together under one woolly label. It’s supposed to be simple and easy to ‘get’, but it’s just confusing. And it’s the kind of mistake strategists and consultants make all the time.
Posted in Strategy | Tagged big idea, Naming strategy, Strategy, The Big Society, waffle, words
By We All Need Words on January 26, 2011
An overpriced packet of peanuts, a 50ml bottle of Smirnoff and a titchy can of Sprite? Not in our hotel minibar.
Posted in Showing off | Tagged boutique hotels, branding, copywriting training, food writing, hotel branding, hotels, marketing, Morgans, The School of Life, tone of voice examples, travel, words, Writing, writing examples
By We All Need Words on January 6, 2011
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Posted in Showing off, Tone of voice | Tagged brand, branding, brands, copywriting, marketing, Tone of voice, tone of voice examples, words, Writing, writing examples
By We All Need Words on December 9, 2010
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Posted in Tone of voice | Tagged brand, brand tone of voice, branding, brands, guidelines, identity, plain english, Tone of voice, tone of voice communication, tone of voice examples, tone of voice guidelines, verbal identity, visual identity, words
