words
Innocent’s answer to tummy rumbles
We’ve written a guide to nicking stuff and leaving notes for innocent’s new recipe book. Written Ranted in our finest passive aggressive.
On the Underground. On the Subway.
Here are two ads from ING Direct. One’s from London’s Underground, one’s from New York City’s Subway.
Concrete jungle where dreams are made of
I spy with my New York eye lots of little wordy details. Snaps from our trip to the big apple.
Just don’t do it
We think we’ve uncovered a global conspiracy to make all straplines sound the same. American Express’ strapline used to be ‘Don’t Leave Home Without It’ and now it’s ‘Realise Your Potential’. They had a memorable line and now they could be anyone. If they swapped their line with Microsoft’s ‘Your potential. Our passion’ we bet [...]
The whatever-you-want-it-to-be society
The Big Society isn’t an idea, it’s a bunch of thoughts lumped together under one woolly label. It’s supposed to be simple and easy to ‘get’, but it’s just confusing. And it’s the kind of mistake strategists and consultants make all the time.
Minibar for the Mind
An overpriced packet of peanuts, a 50ml bottle of Smirnoff and a titchy can of Sprite? Not in our hotel minibar.
‘The foodie’s answer to the promotional golf ball’
That’s Naomi Matthews’ thinking behind this tea towel for her clients. It’s also a taster of the brand we’ve been working on for her new food company, Bread & Butter.
Tone of what?
Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one?
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
Words so good they should be in a museum
Why do words in galleries and museums have to be so boring? Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise. If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as [...]
