writing examples
Billy Bookcase
What’s on our reading list? We’ve been asked this a few times and we’ve been a bit flummoxed. We haven’t actually come across that many books about what we do. Copywriting or business writing books are usually too narrow (writing helps with our day job, but it’s not all we do). And the branding ones [...]
Words and windows
A designer and dough balls. A conversation expert and cannelloni. Mumsnet and margherita. And We All Need Words. We’re working alongside designers, Italian chefs, a theatre director, a professor of acoustics, a DJ, Mumsnet, an artist, a fashion designer and a conversation expert on a special project for PizzaExpress in Richmond.
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
Our first School (of Life) Report
Report on attendance, conduct and progress for our first class at The School of Life.
Words for The School of Life
We’re running a wordy class at The School of Life on 12th June 2010.
And the winner is…
… have a look around our new hall of fame. There are two wings: 1. One for brands that we think have a good tone of voice and stick to it. 2. One filled with good wordy ideas. Come back, we’ll keep adding to them. To see who makes the cut, just go to the [...]
Cooking up a tone of voice (and a side of tips)
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it?