Writing
WTF?
theres nuthin worse than a brand trying 2 get down with da kids. & its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr. so when we came across an email the other day with da subject ‘Gr8 News‘ we thought [...]
A better Standard
You walk into a hotel lobby and there’s a directory of samey conferences. ‘Welcome to Pharmecutical Inc’ in the Garden Room. And in the Banqueting Suite there’s ‘Marketing Symposium 2010′. But not at The Standard Hotel in Downtown LA.
Our first School (of Life) Report
Report on attendance, conduct and progress for our first class at The School of Life.
Words for The School of Life
We’re running a wordy class at The School of Life on 12th June 2010.
Cooking up a tone of voice (and a side of tips)
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it?
How to find your tone of voice
How to make your words work just as hard as your identity.
How to come up with a tone that doesn’t sound like everyone else.
How to make sure everyone can use it.