We will aim to.
It’s the number one cop-out favoured by over-cautious lawyers, scaredy cat copywriters, and commitment-phobic executives the world over.
So it’s a bit surprising to see it’s got a starring role in NatWest’s latest campaign – ahem – Our commitment to becoming Britain’s most Helpful Bank.
Here. We’ll translate it for you.
We might or might not serve customers within 5 minutes. And just so we don’t over commit ourselves, we might only serve 51% of customers in that time.
We All Need Words aims to bring about world peace in most countries by a week on Tuesday.
