Why do words in galleries and museums have to be so boring?
Even the best, most touch-feely exhibitions get let down by drab, formal words that too often over-analyse and over-philosophise.
If we’re going to a museum we want to learn things. We don’t want to be lectured at. We wish all words shined as much as they do at The Monterey Bay Aquarium in California.
The rule:
The Design Museum, London
The sparkling exception:
The Monterey Bay Aquarium, California
The Monterey Bay Aquarium, California