Every marketing department has a sacred cow. In charity fundraising, it’s the image of the doe-eyed child asking you for help. Charities go back to this image again and again because they know it works. But for children’s charity Railway Children, getting kids off the street is only the start.
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When is a Christmas hamper not a Christmas hamper? When you’re Gail’s Bakery and you put together a ‘survival kit’ to see you through the oh-so-slow bit between Christmas and new year. Perfect for those of us (us) whose first-world problems go off the scale when there’s no way to get a perfectly-steamed flat white […]
Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?
In 1950, computer scientist Alan Turing came up with a test for artificial intelligence; what became known as The Turing Test. Could people tell if a machine or a person was ‘talking’ to them? If a computer could fool someone into thinking there was a person in charge, it passed the test. We’ve ctrl-alt-deleted the […]
Move over All Bar One, Slug and Lettuce and JD Wetherspoon. A new high street bar brand is in town. High street pubs – especially those outside London – haven’t moved on much since the mid-nineties. Chains like All Bar One, Pitcher & Piano and Slug & Lettuce have struggled to reinvent their formula of […]
It’s easy to blame bad writing on cautious clients or the scars of two-thousand-and-one track changes. But much of the blame has to lie with copywriters themselves. Too many of them have knocked out sloppy words for far too long. We want it to stop. So we’ve written, not rules exactly, but provocations. What if […]