Sometimes we do the odd writing project, if the brief’s juicy enough. Innocent asked us to pen some words for their recipe book.
Remember the bad old days when you shared a fridge or cupboard with a group of housemates/strangers/colleagues? (Maybe you still write your name on a tub of butter, in which case, we’re sorry.) Innocent asked us to write a guide to borrowing nicking other people’s food vs a guide to leaving notes to prevent this kind of fridge theft (ranted in our finest passive aggressive).
WHAT WE DID.
+ The words.
WHAT WE DIDN’T.
+ The design. Innocent’s creative team did that.
"I just spat my tea all over my Mac and snorted it out my nose. This is brilliant. Pure brilliance. I am off to lie down and wait for my abs to stop hurting."