Rob talks apps, meetings at Silicon Roundabout and branding.
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Last weekend we went to Best of Britannia (BOB), part pop-up department store, part celebration of independent brands designing and making things in Britain. On top of ideas for Christmas presents, it made us think a lot about ‘brand Britain’. Many companies at BOB were selling an idea and image of Britain as well as […]
Move over All Bar One, Slug and Lettuce and JD Wetherspoon. A new high street bar brand is in town. High street pubs – especially those outside London – haven’t moved on much since the mid-nineties. Chains like All Bar One, Pitcher & Piano and Slug & Lettuce have struggled to reinvent their formula of […]
Brand strategy has puffed itself up to be so important it’s put on a pedestal, and it’s high time we knocked it off. Let’s drop the diagrams and faux-strategy once and for all. We’ve all been there. Brand presentations that take about three-and-a-half days to go through. The first part often goes over that particular […]
Branding types love to talk about ‘the big idea’: a thought that makes you feel differently about something or see things in a new way. But most so-called big ideas aren’t really that big and they don’t have much of an idea behind them either. It’s much easier to come up with touchy-feely slogans than […]