Tone of voice
No, we won’t make you sound like Innocent. (Unless you are Innocent.)
Chit-chat-matey-matey-buy-me-and-I’ll-be-your-best-friend…too many Innocent copycats have come out of the fridge in the last few years.
Innocent do it really well. It’s their tone. And it’s hard to copy, which is why so many brands do it badly.
So we don’t do mimicry.
Tone of voice means making sure your words fit your brand and
help you stand out from the crowd.
You might have a lovely logo, but people use words a lot more often than design guidelines. We’ll come up with a tone of voice that works – for people who use it, and for your brand. It’ll make you stand out. But you’ll still sound like you.
The sort of things we do
A tone that's right for your brand and helps you stand out from the crowd.
Practical (and easy-to-follow) tips to show everyone how to use it.
Plenty of before and after examples (so you can see what’s changed and why).
An audit of your words (and your competitors’).
All written-up as guidelines.
And a style guide (so everyone writes the same way).
A one-off tone of voice project. For example words on packaging.