We got fed up with the way people do branding. Too many diagrams, positioning statements and immersion phases. So we set out to change it – with words.
WE COME UP WITH BRANDS AND WE SHARPEN THEM UP
No ploddy strategy telling you what you already know.
We cut to the chase, sum up the thinking without sounding like brand robots, and give you lots of real examples so you can see how your brand works.
WE NAME BRANDS
We help you work out what kind of name you’re after (and if you even need a name). Then we come up with names – the fun bit – and we stop you getting stuck along the way.
WE GIVE BRANDS A TONE OF VOICE
No, we won’t make you sound like Innocent (unless you are Innocent). We’ll come up with a tone that makes you stand out and still sound like you.
AND WE PUT OURSELVES OUT OF A JOB
We run training workshops to give away trade secrets and stop you feeling ‘The Fear’ about writing at work.
THE ONLY THING WE DON’T DO IS DESIGN
We team up with ace designers, like old-school art directors and copywriters did back in the day. Just without the Scotch and misogyny.