Take two people with assorted CVs:

A few years’ web design.
A pinch of BBC radio.
A sprinkle of publishing, with a dash of Penguin.
A smidgen of trend strategy.
Then the pièce de résistance, strategy director, oh la la!
With a garnish of branding, tone of voice and naming.
A soupçon of BAFTA nomininations and D&ADs.
And a slug of words.
Whizz it all together.

Pour and serve.

Molly Mackey and Rob Mitchell are the brains and pens behind We All Need Words.

They met in 2007. Sat through one too many foggy meetings, briefings and PowerPoint presentations and set up We All Need Words in 2010 to do away with branding mumbo jumbo once and for all.