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Wild Lime Bar & Kitchen

Move over All Bar One, Slug and Lettuce and JD Wetherspoon. A new high street bar brand is in town.

High street pubs – especially those outside London – haven’t moved on much since the mid-nineties. Chains like All Bar One, Pitcher & Piano and Slug & Lettuce have struggled to reinvent their formula of candles on bare-wood tables and pub fare. And JD Wetherspoon still dominates thanks to its size, its you-know-what-you’re-going-to-get familiarity and low prices.

Enter Wild Lime Bar & Kitchen – a bar with a bit of New World attitude about it, and inspired by laidback places like California, Cape Town and Sydney. We came up with the brand, the name and all the words. & SMITH were behind the design and art directed the photography.

The first pilot has just opened in Southampton, and two more are about to open in Banbury and Reading.


We’d like to do more branding projects like this: coming up with the idea for the brand as well as the words. And teaming up with designers like & SMITH, as we did on both this project and on the work we did for Shrewsbury last year.