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When everything stops

16 / November / 2016

When is a Christmas hamper not a Christmas hamper? When you’re Gail’s Bakery and you put together a ‘survival kit’ to see you through the oh-so-slow bit between Christmas and new year. Perfect for those of us (us) whose first-world problems go off the scale when there’s no way to get a perfectly-steamed flat white […]

ELDERBROOK: THE NOT SQUASH

13 / September / 2016

Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?

That name is so 2016.

12 / April / 2016

“Grandpa? Why does that sign say ‘Guardian Unlimited’?”

Proof that words make people love you. Probably.

10 / February / 2016

We’ve always been pretty sceptical about the “results” agencies stick at the bottom of case studies or enter into awards. You know the sort of thing: doing x (whether that’s a new tone of voice, rebrand or whatever) has increased sales by 900% and brand awareness by five dog years. Because, as any good statistician […]

One nil to Cambridge

30 / October / 2015

Cambridge University and the city of Dublin both launched brand campaigns this month. Each of them looks different from ‘the usual’, but if you put them side by side (and put yourself in visitors’ shoes), Cambridge’s campaign is the only one that actually has something to say.

Another slice of panettone: Christmas words for Carluccio's

02 / October / 2015

Christmas. 'Tis the season to write lots of hackneyed headlines and carol puns (like we just did there). We write Carluccio’s Christmas annual for them every year. We try hard to make it something different each time, without doing anything too obviously Christmassy. For their 2015 annual, they asked us to write the words for […]

And it's time companies learnt from apps

06 / August / 2015

A little PS to our last blog…

It's time apps took branding seriously

03 / August / 2015

Rob talks apps, meetings at Silicon Roundabout and branding.

How not to write guidelines

07 / April / 2015

‘An early April Fool’s joke’ said the first tweet, mocking the University of Warwick’s tone of voice guidelines. And then those guidelines went viral on Twitter… well, as viral as these sort of things go.

Tone of voice like it's 1999

01 / March / 2015

Molly wrote this for the Marketing Society…

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word weather

Apps Big idea branding Branding for apps Brand naming Brand naming agency Brand naming examples Brand naming services Brand proposition Brand Slop Brand strategy Brand tone of voice Brand tone of voice examples Content marketing Copywriting Copywriting agency Copywriting examples Destination branding Destination branding agency Destination branding examples Guidelines Hippeas Instagram It's Nice That Jargon Naming Naming agency Naming strategy Place branding Place branding agency Place branding examples Social media Start-up Startup Straplines The National Gallery Tone of Voice Tone of voice agency Tone of voice examples Tone of voice guidelines Tone of voice on Twitter Twitter Verbal identity Wild Radish Writing

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