The first in an occasional series of ideas clients didn’t go for. This one’s for Duppy Share rum and shows you how we write stuff on social. You can read more about the tricky business of content in our new how-to guide. Our take is that a lot of what brands post on social is […]
MAVERICKS: ELLA'S KITCHEN IT AIN'T
BUSY BUSY BUSY
PURPOSE: SELF-HELP FOR BRANDS
“Find your love”, “Be driven by a higher ideal”, “The sky’s the limit”… These smoochy words aren’t a pep-talk from a well-meaning, high-fiving parent. To find these – and many more like them – go to a bookshop. And while you might think you’re heading straight for the self-help section (via a pit-stop to buy […]
Famous for 15,000 likes
We’ve seen the future and it’s a selfie starring a mum, a dad and some screaming kids with the hashtag #parentingtheshitoutoflife. But this is no ordinary post from one of your real-life friends (remember them?). This has 32,000 ‘likes’ from some 400,000 followers and counting. It’s A Strange Thing for our times when ordinary people […]
When charity isn't a quick fix
When everything stops
When is a Christmas hamper not a Christmas hamper? When you’re Gail’s Bakery and you put together a ‘survival kit’ to see you through the oh-so-slow bit between Christmas and new year. Perfect for those of us (us) whose first-world problems go off the scale when there’s no way to get a perfectly-steamed flat white […]
ELDERBROOK: THE NOT SQUASH
Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?
That name is so 2016.
Proof that words make people love you. Probably.
We’ve always been pretty sceptical about the “results” agencies stick at the bottom of case studies or enter into awards. You know the sort of thing: doing x (whether that’s a new tone of voice, rebrand or whatever) has increased sales by 900% and brand awareness by five dog years. Because, as any good statistician […]