Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?
We’ve always been pretty sceptical about the “results” agencies stick at the bottom of case studies or enter into awards. You know the sort of thing: doing x (whether that’s a new tone of voice, rebrand or whatever) has increased sales by 900% and brand awareness by five dog years. Because, as any good statistician […]
Christmas. 'Tis the season to write lots of hackneyed headlines and carol puns (like we just did there). We write Carluccio’s Christmas annual for them every year. We try hard to make it something different each time, without doing anything too obviously Christmassy. For their 2015 annual, they asked us to write the words for […]
Like method actors, one of the first things we’re asked is “so what’s your process?”. People like process; it’s comforting. It means everyone knows the steps involved to get the perfect piece of work. But there isn’t a one-size-fits-all, ten-steps-to-success way to do branding. If anything, we’ve found that process gets in the way and […]