The branding work we did for Shrewsbury with & SMITH last year has won a D&AD award. Shrewsbury is the only branding scheme nominated for a D&AD pencil in its category (just nudging ahead of London 2012’s Olympic branding, no less). Read all about Shrewsbury here – then go there.
‘How should our brand write for Facebook, Twitter and [insert the next big thing here]?’ That’s a question nervous brand managers ask us a lot at the moment. To their slight dismay, we don’t hand over a template, a guideline or a guaranteed-to-get-you-more-retweets-than-that-photo-of-Barack-and-Michelle trade secret. Because social media is different to other writing. You’re talking […]
It’s easy to blame bad writing on cautious clients or the scars of two-thousand-and-one track changes. But much of the blame has to lie with copywriters themselves. Too many of them have knocked out sloppy words for far too long. We want it to stop. So we’ve written, not rules exactly, but provocations. What if […]
Brand strategy has puffed itself up to be so important it’s put on a pedestal, and it’s high time we knocked it off. Let’s drop the diagrams and faux-strategy once and for all. We’ve all been there. Brand presentations that take about three-and-a-half days to go through. The first part often goes over that particular […]
Branding types love to talk about ‘the big idea’: a thought that makes you feel differently about something or see things in a new way. But most so-called big ideas aren’t really that big and they don’t have much of an idea behind them either. It’s much easier to come up with touchy-feely slogans than […]
Oh dear. Diageo have got themselves in a bit of bother with small brewers BrewDog. You only need to look at Diageo’s apology to see how they got into trouble in the first place (and why BrewDog deserve to win more awards than them). Diageo’s at-arm’s-length statement vs… A Diageo spokesperson: “There was a serious […]
As of today the contents of my fridge have changed. Bye-bye big name labels and uniform vegetables. Hello real food delivered from local shops by Hubbub. If you haven’t come across them already, Hubbub is roughly what you get when you cross the good bits of buying local with the convenience of ordering from Ocado. […]
Here’s Rob talking about stopping brand slop in Selfridges at an event set up by It’s Nice That. We were tickled that the soundbite flying around afterwards on Twitter was: ‘If you feel like a berk saying it you shouldn’t write it down. – Rob Mitchell’. We’re determined to bring the word berk back into […]