How to work out what kind of name you want (and why that’s the most important bit). How to come up with the right name. How to get it through the trademark checks. Naming should be really simple. It hardly ever is.
Brands and agencies endlessly bang on about Apple’s brand in meetings. It’s boring. We think it’s time to to close the MacBook once and for all. Here are some Apple theories we’ve overheard (and why they’re not true). ‘We’re trying to be thought leaders, like Apple.’ (They’re not – Apple hardly ever say or give […]
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it? Here are a couple more tasters, this time from the chef’s restaurant menus: ‘Our tasty Cornish field mushrooms and our whopping great beef tomatoes.’ […]