Naming Archives - We All Need Words

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Alexa, how do you get hair like Alexa?

15 / February / 2021

If you’re Meghan Markle or Alexa Chung, every day is a good hair day. Their tresses just sort of tumble in a woke-up-like-this way. Not too styled, but just styled enough. The secret to their longed-for locks is the hairdresser George Northwood. He’s been doing Alexa’s hair for years and – in beauty circles, at […]

That name is so 2016.

12 / April / 2016

“Grandpa? Why does that sign say ‘Guardian Unlimited’?”

Wild Lime Bar & Kitchen

02 / June / 2013

Move over All Bar One, Slug and Lettuce and JD Wetherspoon. A new high street bar brand is in town. High street pubs – especially those outside London – haven’t moved on much since the mid-nineties. Chains like All Bar One, Pitcher & Piano and Slug & Lettuce have struggled to reinvent their formula of […]

A tea by any other name

09 / January / 2012

Spot the difference between these two boxes of Teapigs tea. They look the same; they taste the same. The only difference is their names. Once upon a time this ‘Everyday Brew’ was called ‘English Breakfast’. After all, this is Teapigs’ signature blend and their tea is fancier and tastier than PG Tips. But some of […]

Just don't do it

24 / February / 2011

We think we’ve uncovered a global conspiracy to make all straplines sound the same. American Express’ strapline used to be ‘Don’t Leave Home Without It’ and now it’s ‘Realise Your Potential’. They had a memorable line and now they could be anyone. If they swapped their line with Microsoft’s ‘Your potential. Our passion’ we bet […]

How to do brand naming

03 / May / 2010

How to work out what kind of name you want (and why that’s the most important bit). How to come up with the right name. How to get it through the trademark checks. Naming should be really simple. It hardly ever is.