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Tone of what?

09 / December / 2010

Tone of voice. Writers, agencies and consultancies all talk about it. But what is it? What does it look (or sound) like and do you need one? Here’s a list of questions people often ask. With some answers. WHAT IS TONE OF VOICE? Most brands have a logo, a colour palette and typeface. Tone of […]

WTF?

03 / August / 2010

theres nuthin worse than a brand trying 2 get down with da kids. & its even worse when they try 2 write like them. like KitKat did with its ‘OMG! MY CHUNKY JUST GOT FUNKY!’ adz last yr. so when we came across an email the other day with da subject ‘Gr8 News‘ we thought […]

Bad simple. Good simple.

31 / March / 2010

Bad simple: Good simple:

Cooking up a tone of voice (and a side of tips)

08 / February / 2010

Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it? Here are a couple more tasters, this time from the chef’s restaurant menus: ‘Our tasty Cornish field mushrooms and our whopping great beef tomatoes.’ […]