Here’s the brand we created for Shrewsbury with design agency & Smith. The Original One-Off: a brand that showcases all the one-offs in Shrewsbury, a one-of-a-kind town that can’t be copied.
‘A Shrewsbury One-Off Since…’ we created a line that can be used to show how old something is: since 1586. To show that something is new: since 2012. Or to say that a cake was baked earlier this morning: since 6.30am.
Shopkeepers and businesses can use stamps to celebrate their own one-offs and promote their businesses too.
No two business cards have the same pattern on the back, so they’re all one-offs.
We paired up lines like ‘Chain Store’, ‘Graffiti’ and ‘Ready Meal’ with idyllic – but real – photos from Shrewsbury as a less obvious way to show off the town’s one-offs.
[...] when you hire someone else to do it for you. Shrewsbury hired both &Smith, a design firm, and We All Need Words, a branding agency. With their powers combined, they’ve formed a truly original marketing [...]
[...] What does it make you think of? Destination Shrewsbury asked us and We All Need Words to create a brand identity that sums up what makes the town special and why people should visit it. [...]
[...] What does it make you think of? Destination Shrewsbury asked us and We All Need Words to create a brand identity that sums up what makes the town special and why people should visit it. [...]