Back when London’s lockdown was beginning, writer and journalist Rhymer Rigby tweeted that his daughter described his job as ‘the opposite of a key worker’. Well, quite. It feels odd to take the coronavirus on as ‘content’ with tips and tricks on other ways to write about ‘unprecedented times’. And yet it feels just as […]
Museums and galleries have a tried-and-rarely-strayed-from formula for campaigns. There’s nearly always a lead picture (that has tested well with focus groups), alongside the exhibition’s title. Any five-star reviews get added on later and there’s a last “final weeks” push before the exhibition closes. Often, though, that way of doing things preaches to the converted […]
“Find your love”, “Be driven by a higher ideal”, “The sky’s the limit”… These smoochy words aren’t a pep-talk from a well-meaning, high-fiving parent. To find these – and many more like them – go to a bookshop. And while you might think you’re heading straight for the self-help section (via a pit-stop to buy […]
We’ve seen the future and it’s a selfie starring a mum, a dad and some screaming kids with the hashtag #parentingtheshitoutoflife. But this is no ordinary post from one of your real-life friends (remember them?). This has 32,000 ‘likes’ from some 400,000 followers and counting. It’s A Strange Thing for our times when ordinary people […]
When is a Christmas hamper not a Christmas hamper? When you’re Gail’s Bakery and you put together a ‘survival kit’ to see you through the oh-so-slow bit between Christmas and new year. Perfect for those of us (us) whose first-world problems go off the scale when there’s no way to get a perfectly-steamed flat white […]
Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?