Sarah Lund and Saga Norén were moving to the UK (kind of) and Viaplay, the Nordic streaming company, asked us for some ideas to launch their service over here. Nordic Noir was always going to be the way in and the brief included some photos of where Viaplay’s ads were going to appear. The beautiful view over the A3220 through West London looked exactly like locations in The Killing or The Bridge to us… job done!
We had a lot of fun writing these, but they never saw the murky Nordic Noir light of day (or a designer – so excuse our mock-ups). And now Viaplay has paused its UK operations to focus on Scandinavia again… Farväl for now, Viaplay.