“Are you busy?” It’s the meeting equivalent of being asked “Going anywhere nice?” in the hairdresser’s up-and-downy chair. And the answer’s yes. We have been busy. Too busy to update our blog for a while, in fact (at least that’s our excuse). Here’s what we’ve been up to:
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- You are looking at blogs about: Verbal identity
The Turing Test for brands
In 1950, computer scientist Alan Turing came up with a test for artificial intelligence; what became known as The Turing Test. Could people tell if a machine or a person was ‘talking’ to them? If a computer could fool someone into thinking there was a person in charge, it passed the test. We’ve ctrl-alt-deleted the […]
Tone of what?
Cooking up a tone of voice (and a side of tips)
Here’s how a recipe for ‘My Epic BBQ Sauce’ starts: ‘I really love this barbecue sauce. There are loads of layers of flavours that make it truly insane.’ Who wrote it? Here are a couple more tasters, this time from the chef’s restaurant menus: ‘Our tasty Cornish field mushrooms and our whopping great beef tomatoes.’ […]