BUSY BUSY BUSY - We All Need Words

“Are you busy?” It’s the meeting equivalent of being asked “Going anywhere nice?” in the hairdresser’s up-and-downy chair. And the answer’s yes. We have been busy. Too busy to update our blog for a while, in fact (at least that’s our excuse). Here’s what we’ve been up to:

Now (projects we’ve just added to ‘Our Work’ page)…

Expedia

We’ve been travelling the world, without once leaving London town. Expedia asked us if we could do tone of voice better than a robot. Yes, Expedia, yes we can (for now).

Greenpeace UK

To offset all those (virtual) airmiles, we did a big project for Greenpeace. What started as ‘Can you write a comms guide?’ turned into a bigger tone and branding job.

Honest Burgers

Like a lot of small businesses, the answers to what they’re all about are in the founders’ heads. Fuelled by rosemary-salted chips, we helped Tom, Honest’s co-founder, tell their story.

And next (a peek at what else we’ve been up to)…

The National Gallery

With visitor numbers down, the National Gallery asked us to help make their writing less ‘distant’. And how do you make the old masters must-see again? We’ve been working on their tone, writing guidelines and training their teams. Now we’re in the middle of a campaign for the upcoming ‘Monet and Architecture‘ show.

https://www.instagram.com/p/Be79zeThbFd/?hl=en

Hippeas

Design agency JKR came to us with the brand, which already had a look and the beginnings of a tone. Playing on the Hippeas name, JKR were channelling hippies’ ’60s’ peace, love and chickpeas ‘vibe’. But they needed help to pin the tone down – how hippie is a hippea? We toned down their original ‘revolution’ stance and helped them find other ways to, like, play on the hippy tone – without it becoming too distracting or OTT.

Cawston Press

Thirsty work, all this. So, we’ve been helping Cawston Press work out their tone and how to talk about their brand once they take all the sugar out of their drinks – and put more pressed fruit in – in April. Our work is just starting to (fizzy) pop up. There’ll be more to see later in 2018.

So yes, we’ve been busy. How about you?