This time we’re heading to the Barbican… “Less is more” is a classic graphic design mantra. It looks good: I’m typing this on a MacBook, with a Muji notebook by my side, opposite some Vitsoe shelves, so I’m all signed up. But this style does a funny thing to words – mostly not very many […]
- You are looking at blogs about: Tone of voice examples
Back when London’s lockdown was beginning, writer and journalist Rhymer Rigby tweeted that his daughter described his job as ‘the opposite of a key worker’. Well, quite. It feels odd to take the coronavirus on as ‘content’ with tips and tricks on other ways to write about ‘unprecedented times’. And yet it feels just as […]
Museums and galleries have a tried-and-rarely-strayed-from formula for campaigns. There’s nearly always a lead picture (that has tested well with focus groups), alongside the exhibition’s title. Any five-star reviews get added on later and there’s a last “final weeks” push before the exhibition closes. Often, though, that way of doing things preaches to the converted […]
Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?
In 1950, computer scientist Alan Turing came up with a test for artificial intelligence; what became known as The Turing Test. Could people tell if a machine or a person was ‘talking’ to them? If a computer could fool someone into thinking there was a person in charge, it passed the test. We’ve ctrl-alt-deleted the […]