“WHAT DO WE WANT?” “JUSTICE… AND A SYSTEM-WIDE TRANSFORMATION IN OUR ECONOMY THAT EMPOWERS CITIZENS AS EFFECTIVE STEWARDS OF OUR FUTURE THROUGH CIRCULAR PRODUCTION, CONSUMPTION AND INVESTMENT PRACTICES, AND MANY OTHER CRITICAL SOLUTIONS.”“WHEN DO WE WANT IT?”“NOW!” We’re going to need a bigger placard. It used to be easy to write pithy, punchy slogans for […]
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UP TO MUCH?
Alexa, how do you get hair like Alexa?
If you’re Meghan Markle or Alexa Chung, every day is a good hair day. Their tresses just sort of tumble in a woke-up-like-this way. Not too styled, but just styled enough. The secret to their longed-for locks is the hairdresser George Northwood. He’s been doing Alexa’s hair for years and – in beauty circles, at […]
HOW WE WORK WITH START-UPS
ONES THAT GOT AWAY PART THREE
A non-essential word or two from us
Back when London’s lockdown was beginning, writer and journalist Rhymer Rigby tweeted that his daughter described his job as ‘the opposite of a key worker’. Well, quite. It feels odd to take the coronavirus on as ‘content’ with tips and tricks on other ways to write about ‘unprecedented times’. And yet it feels just as […]
ONES THAT GOT AWAY PT 2
Museums and galleries have a tried-and-rarely-strayed-from formula for campaigns. There’s nearly always a lead picture (that has tested well with focus groups), alongside the exhibition’s title. Any five-star reviews get added on later and there’s a last “final weeks” push before the exhibition closes. Often, though, that way of doing things preaches to the converted […]
MAVERICKS: ELLA'S KITCHEN IT AIN'T
BUSY BUSY BUSY
ELDERBROOK: THE NOT SQUASH
Gluten-free, sugar-free, dairy-free, fun-free, free-free… It’s all healthy this and deliciously that at the moment. So what’s a new drinks brand to do to get heard above all the noise, when the cold-pressed brigade are doing a healthier-than-thou thing and even the big sugary drinks brands are singing about joy, happiness, health and ‘choice’?