We write all kinds of things for all kinds of brands, but it’s burgers and rosemary salted chips that got us thinking. Since we worked on this project for Honest Burgers, we haven’t looked at fields in the same way. We now play ‘Industrial Farming I Spy’ – and it’s everywhere.
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When is a Christmas hamper not a Christmas hamper? When you’re Gail’s Bakery and you put together a ‘survival kit’ to see you through the oh-so-slow bit between Christmas and new year. Perfect for those of us (us) whose first-world problems go off the scale when there’s no way to get a perfectly-steamed flat white […]
It’s easy to blame bad writing on cautious clients or the scars of two-thousand-and-one track changes. But much of the blame has to lie with copywriters themselves. Too many of them have knocked out sloppy words for far too long. We want it to stop. So we’ve written, not rules exactly, but provocations. What if […]