Move over All Bar One, Slug and Lettuce and JD Wetherspoon. A new high street bar brand is in town.
High street pubs – especially those outside London – haven’t moved on much since the mid-nineties. Chains like All Bar One, Pitcher & Piano and Slug & Lettuce have struggled to reinvent their formula of candles on bare-wood tables and pub fare. And JD Wetherspoon still dominates thanks to its size, its you-know-what-you’re-going-to-get familiarity and low prices.
Enter Wild Lime Bar & Kitchen – a bar with a bit of New World attitude about it, and inspired by laidback places like California, Cape Town and Sydney. We came up with the brand, the name and all the words. & SMITH were behind the design and art directed the photography.
The first pilot has just opened in Southampton, and two more are about to open in Banbury and Reading.
![](http://weallneedwords.com/wp-content/uploads/2014/08/Wild_Lime_01.jpg)
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We’d like to do more branding projects like this: coming up with the idea for the brand as well as the words. And teaming up with designers like & SMITH, as we did on both this project and on the work we did for Shrewsbury last year.