WE'VE DONE THE MEETING
SMALL TALK SO YOU
DON'T HAVE TO.

Hello! Hi! Hi! No, no, after you. The journey was fine. Yes, we’re busy. The weather! The Underground! The news! Oh, custard creams, thank you.

Want to find out about us without the pre-meeting handshake dance?

WHO ARE WE ALL NEED WORDS?

Rob Mitchell and Molly Mackey. That’s the whole empire. We’re the branding world’s answer to Richard and Judy/Brad and Angelina/Dave and Vendela.

HOW LONG HAVE YOU BEEN GOING?

Since 9am on 1st February, 2010.

HAVE YOU WORKED FOR ANY BIG COMPANIES/START-UPS/AGENCIES/‘IN OUR SECTOR’ BEFORE?

Yes, all of the above. A lot.

WHAT’S YOUR PROCESS FOR COMING UP WITH A BRAND OR TONE OF VOICE?

We take your brand and after 60 minutes in a pre-heated oven… We’re not big fans of one-size-fits-all process. It’s restrictive and comes up with the same old answers.

We do have a way of doing things and we’ve learnt what works and doesn’t along the way, but we don’t start with a flowchart. We find out what the problem is and what you need, then we work out the best way to do it.

DID YOU COME FAR?

Probably not, unless you’re in NYC, LA or Sydney, in which case it’s always a pleasure. Our swivel chairs are in King’s Cross, London.

Oh how we laughed.

DO YOU DO DESIGN?

No – the clue’s in our name. Although we can team up with designers (and recommend people, just ask). It’s something we’ve been doing more and more. Designers make our thinking and words look better and we move on their work in different ways too. Rob trained as a designer, though, so he’s got a (mid-nineties) eye for it.

DO YOU WRITE BROCHURES?

Not really, although we make an exception for the most fun and interesting brochures in the world ever (we’re still waiting). Smart thinking and good words can crack a lot of tricky branding problems, so that’s what we do.

HOW DID YOU GET INTO THIS?

By accident. Rob ran a web company and Molly worked at Penguin Books, BBC Radio 1 and a few branding agencies before their paths crossed at a writing company. We were the ‘Brand Language’ bit. Then we left and never used the phrase ‘brand language’ again.

WOULD YOU LIKE A DRINK?

Tea and water for Molly-Two-Drinks-Mackey please. Just water for Rob. (Unless we meet you in a good coffee place and then it’s flat whites and latte art a-go-go.)